Change Language > Chinese - English
Home > Company > Our Beliefs

Our Beliefs

To be the most innovative retail fixture supplier in Asia
To be the preferred choice for commercial interiors by international brands

This doesn’t mean we limit our scope and vision to Asia, although it does mean we will pride ourselves on understanding the wider Asia market better than any one else.

Suntop has consistently grown to this goal through understanding three key truths:

  • Through always providing innovative and effective design in all its modular solutions. This also applies to understanding and supporting innovative design for bespoke solutions.
  • Through focusing on quality in all we do. From customer interactions, manufacturing, supply chain management through to billing and query resolution. Our focus is always to maintain a high level of quality.
  • That by understanding its customers and by looking to build long-term relationships. These relationships allow customers to become partners with us and allow joint problem solving and greater joint efficiencies.


  • Our Mission is to:
  • Provide a platform from which our staff can achieve their dreams
  • Advance and grow alongside our partners
  • Create an enjoyable and rewarding experience for our customers


  • Our goals challenge and direct where we are going. Our values guide how we get there. They are:
  • Passion – for our customers, for our people and for the product.
  • Innovation - we always look for feedback and ways to get better. We are always looking for better new ways.
  • Teamwork – we believe in the power of teams to solve any problem.
  • Mutual Benefits – working strategically with all our stakeholders and ensuring our dreams are aligned.