URBAN REVIVO Jakarta Flagship: Where Design Meets Retail Experience

We are proud to share URBAN REVIVO's first flagship store in Indonesia — the brand's largest in Southeast Asia, spanning approximately 3,001 square metres in Jakarta. Founded in 2006, URBAN REVIVO has built its identity on the philosophy of "sensory delight, playful fashion," breaking away from conventional fast-fashion thinking to create a distinctive "accessible luxury fast fashion" positioning, with more than 500 stores now across Asia, Europe and North America. 

The store is a journey of distinct moments. A curved, woven-textured façade with warm backlit gold lighting and a sculptural UR monogram creates a striking entrance; inside, sculptural colour-blocked fixtures define womenswear, the denim zone glows in deep cobalt blue beneath a tiled ceiling, softer woods shape the youth section, and menswear pairs travertine-like stone with warm walnut finishes. A dedicated ice cream corner by Carnival invites shoppers to linger, while fitting-room lounges for women and men — with plush seating, curated artwork and ambient lighting — turn trying on clothes into an experience of its own. 

For our team, this project was about translating that vision into physical form — engineering and manufacturing every fixture, from colour-blocked sculptural elements to stone-effect surfaces and warm timber finishes, to carry the architecture of the brand's design intent. Congratulations to the URBAN REVIVO team on this landmark opening.