NBA UNITED by JACK & JONES Opens New Flagship Store in Henan, China

We believe retail fixtures are the architecture of brand storytelling. This month, we proudly delivered the complete fixture solution for the new NBA UNITED by JACK & JONES store — a 130m² flagship now open in Henan Province, China. This collaboration brings together JACK & JONES, the iconic Danish menswear brand, and the NBA, creating a space where basketball heritage and contemporary streetwear converge for one of the country's most passionate fanbases. Inside, the store blends curated apparel zones, iconic NBA memorabilia, and immersive court-inspired design — merging Danish minimalism with American sports culture. Every element, from structural millwork to integrated lighting, was engineered to make fans feel like they have stepped into the arena. This project reflects what we do best: building fixtures that do not merely hold product, but amplify the entire brand experience. As basketball culture continues to grow across China, we are excited to keep powering retail spaces that bring these global partnerships to life.