Images from: Qianhai store, Shenzhen

  • Concept:

    Women

  • Store size:

    300-400sqm
  • Store Briefing:

    adidas Women is a retail concept created by adidas specifically for female consumers, offering a full-spectrum sports shopping experience. With a core positioning of "empowering women, embracing diverse beauty, and creating personalized experiences," it is a deep extension of the brand's philosophy of "changing lives through sport" in the female market.

    It is not just a shopping space for women's sports gear, but also a platform for female sports communities to connect, a stage for self-expression, and an advocate for healthy lifestyles. Here, every woman can find her own rhythm in sports and a beautiful expression of herself.

  • Client since:
    2016
  • Services:
    Engineering
    Prototyping
    Production
    Delivery
    Installation
  • Markets:
    China
    APAC
    Europe
    Middle East
    North America
    Latin America
    Emerging Markets

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