Images from: ANTA superstore, Hengyang, Hunan
ANTA Superstore is an innovative flagship retail format created by Anta Group for the mass consumer market, with the core positioning of offering one-stop, full-scenario sports shopping and exceptional value for money. The store features an expansive space of 1000-1500㎡, breaking the limitations of traditional sports stores that are cramped and offer a single category of products. It integrates open self-service shopping, a full range of products, and a scene-based spatial design. The ANTA Superstore serves as the core platform for Anta's deepening of its presence in the mass market and the innovation of offline sports retail experiences.